Unveiled – Lockdown Packages 2020

The Coronavirus emergency has tested us all, changing lives forever. But now there are signs the lockdown may be lifting and a glimmer of some kind of normality may be on the horizon. For those of us in the golf, travel and tourism sectors, the stresses of the last few months could be about to give way to an upsurge in local demand and, in time, a boost from visitors from further afield.

If the past teaches us anything, it confirms that companies that focus entirely on cost cutting and disregard marketing perform less well during a crisis by failing to capitalise on the recovery. Hundreds of golf clubs in Scotland will reopen almost overnight with each clamouring for new members and, eventually, visitor business. In time, guesthouses, restaurants and hotels will follow suit and the same rush will unfold.


Messages of safe havens, discounted rates and the joys of social interaction will be widespread. While these should be considered, the benefits of a clear brand identity communicating messages that will engage and entice will make your business stand out.

To help capitalise on the bounce back, The Word Association is offering two special lockdown package deals that will help businesses attract new customers, clients and members and secure their share of the windfall. What’s more, these packages are being offered at a massive 25% cost saving with a minimum deposit and payments in instalments.

The first package offers a combination of marketing and photography activities to bolster your promotions, while the second focusses entirely on your image. Each package can be tailored to your needs with Gold, Silver or Bronze options available.


Lockdown Packages – 2020

1) Marketing pick ‘n’ mix

  • Social media audit and strategy
  • Messaging hierarchy established
  • Photography shoot
  • Video shoot
  • Press release and distribution

Gold              – all five elements included
Silver             – select three elements
Bronze          – choose two elements

2) Photography pick ‘n’ mix

  • One evening/one morning shoot
  • Staff profile images
  • Drone still imagery
  • Clubhouse interiors
  • Press release distributing images to media outlets

Gold              – all five elements included
Silver             – select three elements
Bronze          – choose two elements

A 10% deposit is required with the balance settled through instalments.

For more information or to discuss taking advantage of these offers, please call 01337 858807.

Terms and conditions apply.