The Word Association has a proven track record of generating exceptional, eye-catching and influential media coverage for businesses on local, national and international levels. We gain coverage for our clients online, on television, on radio and in consumer and trade publications.
This exposure allows our clients to reach specific audiences – from international consumers to targeted groups of stakeholders, investors and developers. It is our job to ensure this coverage enhances our clients’ reputation enabling them to make the right connections and build their national and international awareness in the market.
By ensuring pertinent messages reach key audiences at the right time, the Word Association establishes and cultivates brands through a portfolio of services, which includes:
- press and FAM trips;
- international trade show strategies;
- creating and placing articles in consumer and trade publications;
- maximising social media platforms;
- tracking media impact; and
- generating engaging campaigns
Here is an example of just how effective press trips are. We have created an e-brochure solely made up of the articles published as a result of press trips for one of our clients, Modry Las.