Past, Present and Future Blog


Hope you are keeping well during these testing times.

Over the last month, life has changed enormously for us all. Perhaps it’s a sign of these unprecedented times, but we have decided to launch a blog about how various businesses are coping with the lockdown.

Loosely entitled Past, Present and Future, the blog will look at what life was like before Coronvirus, during it and what things might be like in its aftermath. It will consider what marketing and communication strategies various businesses are looking to deploy as well as the initiatives they were considering before the pandemic hit. It will also consider how they are reacting to the current situation and what they plan to do after it.

We already have fascinating and exclusive interviews lined up with high-profile golf club managers, senior hoteliers and experienced GMs and will be shortly adding  a host of additional interviewees who will provide insights and share ideas about how they are coping during these extraordinary events.

With input from various sectors including golf, tourism, retail, food and drink, travel and journalism, the Past, Present and Future blog will have a Q&A format and we are hoping will act as forum to share ideas and best practice while keeping in touch with each other.

The blog will be published on The Word Association’s website – – and shared on our social media channels. We will be publishing the first blog next week with the #hastags #ppv and #pastpresentfuture.

Stay tuned and stay safe! Happy Easter everyone.