PR is not paid-for advertising, which can often feature poorly designed classified ads in the back of magazines. It is much more strategic, delivering great results through telling your story.
But you can’t expect one press release to solve all your problems. We devise well-thought out marketing strategies that are timed and strategic, like an intravenous drip. We use this ‘drip approach’ to get your stories out there. One hit doesn’t solve it at all. It has to be a constant build-up of awareness, and that’s what we specialise in; it’s what we do for our clients in the travel and tourism sector. And I think that’s why our clients stay with us for as long as they do because they can see the results.
With our journalistic experience, we know how to write effectively but we are equally aware of what media outlets need. As a result, our press releases often spark more in-depth features, thereby offering great value for money. A two-page spread in a magazine in advertising terms would cost roughly £4,000. By contrast, a press release costing £575 which then produces more media coverage is money well spent.